Case study-ITC Study Example | Topics and Well Written Essays - 250 words

-ITC - Case Study ExampleThis was as a result of lack of information. This changed after eChoupal. One of the key information flaws earlier and post eChoupal includes weather information that was not accurate. The meteorological department was the only authority that could provide weather information, which did not include the interior regions (Upton 12). After consultation, during the facilitation of the eChoupal, grocery store information remained undisclosed to the famers before the eChoupal. There were minimal information flaws after eChoupal. ITC increased the turn over as compared to mandi.The principle employed by ITC includes intuition and improvement of the production and supply chain. The supply chain was increased from the traditional mandi to an alternative eChoupal. This became possible through the provision of avenues to increase supplies. A barrier approach by eChoupal includes lack of completely taking over the markets. eChoupal continued to buy half of the soybea ns from the mandis. Price instability is another challenge faced in the abide (Upton